The China Ready Company Book
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The authors of The China Ready Company have spent their careers advising Western companies on successful China strategies and have a deep understanding of how companies succeed and fail in China. Their tens of thousands of hours of expertise come together in the book, The China Ready Company and in the China Readiness Assessment Online.
The book details how companies can take a disciplined approach to forming a China strategy while the online assessment provides a practical way by which management can frame and process the critical issues surrounding the organization's entry into China.
The book is designed to be a hands-on approach that details the next steps a company should implement while developing its China strategy. The China Readiness Assessment helps Western executives evaluate their companies on two distinct dimensions: their Motivation to enter China and their Organizational Preparedness to do so.
The book presents a descriptive model and a prescriptive methodology for executives to objectively determine whether or not their company is “ready” to pursue a China initiative and how best to do so. Original research on more than 100 companies contributed to the China Readiness Assessment, and examples from many of them are contained in the book.
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