What are the key benefits to the China Readiness Assessment?

Expanding your business to China will challenge your company in many ways: Whatever your profile (strengths, weaknesses, tendencies, personality) of your domestic organization, they will be magnified in China:

A China business initiative will divert resources from other strategic initiatives;
The way business is done in China will be different from how it is done in your domestic operation;
China expansion often involves greater risk than pursuing many other strategic options.

The China Readiness Assessment identifies those elements of risk early in the expansion process so they can be:

correctly weighed in the decision whether or not to go to China;
effectively dealt with in planning your expansion strategy.

The China Readiness Assessment provides important insight for management to better understand the nature and relevance of its organization’s pursuing an China investment. A custom report for the company:

Positions the urgency level for the company to expand into China versus pursuing other strategic alternatives;
Highlights potential internal strengths and weaknesses for doing business in China;
Frames the context in which a company will likely pursue China business in terms of approach and structure;
Provides an effective workshop tool to enable constructive discussion and debate on the viability of investing in China.